In Hayflower’s annual “Internet Influencers” perception study, we spoke to the top internet investors in the U.S. to rank, both…
Using Key Metrics to Combat Data Demons
Barron’s cover story, “The Boom in Big Data” on December 3rd highlighted the rise of alternative data sources as investment tools.…
Hayflower’s U.S. Digital Ad Forecast: 2016-2021
I’m excited to publish Hayflower’s 5-year U.S. digital advertising forecast. The U.S. report accompanies Hayflower’s 5-year global digital advertising forecast…
20/20 Vision
How does a company create a vision that is inspiring yet realistic? A good place to start begins with measuring…
Customization vs. Exploitation
GDPR takes effect today. Although it’s Europe’s new privacy law, its impact is reverberating worldwide. I’ve already received dozens of…
What is Data-driven Communications?
Hayflower was created to help companies of all stages—public and private, early and mature—benefit from the successful communications strategies leveraged…
The Hayflower Name
Almost everyday I’m reminded of where I came from and what inspires me by a poem framed in my office.…