We Solve Problems
We solve problems and create opportunities. We mine customer data, market data and develop proprietary research to answer complex questions. We help leaders define new categories, quantify market opportunities (TAM), identify market trends and customer behaviors.
We Create Market Leaders
Today’s market leaders have the ability to translate their vision into reality. We leverage the universal language of data and information to help our clients’ visions become reality. We integrate data and information throughout the corporate narrative to create content that informs, educates and influences.
We Ignite The Conversation
We distribute our clients’ insights through an influential network of analysts, investors, influencers and technology business leaders. We create insights that can easily be integrated, found and amplified across a broad base of communications channels to ignite the conversation, gain recognition and increase influence.
Since 2010, I have helped raise over $2 billion for companies creating new categories, disrupting traditional markets and redefining business models in the Internet sector as managing director at ICR, a Hayflower partner. I have advised investors, analysts, C-level management and marketing teams over the course of my career. Prior to ICR, I was a senior sell-side analyst AG Edwards & WR Hambrecht, a market research VP at Gartner, and an advertising and marketing communications professional in technology publishing including the start-up teams of The Industry Standard and The Red Herring.
As both an analyst and professional communicator, I have seen the persuasive power of data-driven insight in driving strategy, communicating vision and unlocking potential. I’ve also seen companies struggle to gain support from partners, investors, and potential customers without the research or data to support their narrative.
At Hayflower, my goal is to help companies across multiple sectors create data-driven communications to support their vision, gain awareness, and realize their full potential. More information about my background can be found on my LinkedIn profile.
We discover the data needed to change perceptions, influence decisions and drive outcomes, including:
- Competitive Positioning
- Customer Trends
- Growth Forecasting
- Perception Studies
- Market Sizing/Total Addressable Market (TAM)
- Market Trends
We create research and data-driven content to frame the corporate narrative, develop market leaders and ignite interesting conversations.
We work across multiple content forms, such as:
- Blogs & Bylines
- Press Releases
- Research Reports & White Papers
- Speeches & Keynote addresses
We amplify the story by weaving research, data and information throughout the corporate narrative and messaging. We further amplify data, information and messaging to our network of:
- Industry & Financial Analysts
- PR & Marketing Partners
- Social Media
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