Grow with Us
Hayflower builds market leaders by creating data-driven insights and leveraging powerful communications tools. Our approach is based on over 25 years of market analysis, investor relations, strategic communications and C-level advisory experience. Our goal is to drive change, inspire action and build successful market leaders. The Hayflower name and logo symbolize our belief that data has the power to enlighten every business story.
Approach
We Solve Problems
We solve problems and create opportunities. We mine customer data, market data and develop proprietary research to answer complex questions. We help leaders define new categories, quantify market opportunities (TAM), identify market trends and customer behaviors.
We Create Market Leaders
Today’s market leaders have the ability to translate their vision into reality. We leverage the universal language of data and information to help our clients’ visions become reality. We integrate data and information throughout the corporate narrative to create content that informs, educates and influences.
We Ignite The Conversation
We distribute our clients’ insights through an influential network of analysts, investors, influencers and technology business leaders. We create insights that can easily be integrated, found and amplified across a broad base of communications channels to ignite the conversation, gain recognition and increase influence.
Services
Insight
We discover the data needed to change perceptions, influence decisions and drive outcomes, including:
- Competitive Positioning
- Customer Trends
- Growth Forecasting
- Perception Studies
- Market Sizing/Total Addressable Market (TAM)
- Market Trends
Thought Leadership
We create research and data-driven content to frame the corporate narrative, develop market leaders and ignite interesting conversations.
We work across multiple content forms, such as:
- Blogs & Bylines
- Infographics
- Presentations
- Press Releases
- Research Reports & White Papers
- Speeches & Keynote addresses
- Websites
Amplification
We amplify the story by weaving research, data and information throughout the corporate narrative and messaging. We further amplify data, information and messaging to our network of:
- Industry & Financial Analysts
- Influencers
- PR & Marketing Partners
- Social Media
Who We Are
Denise Garcia is a seasoned strategic communications and investor relations professional, with a proven track record of success in guiding major internet and software companies through IPOs and other significant milestones. As the founder of Hayflower Partners, she has spearheaded over $2 billion in fundraising for companies like Cardlytics, Domo, MediaAlpha, Pinterest, and Upwork, and has provided counsel to numerous technology firms, including Neo4j and Vimeo, on market positioning, competitive analysis, and analyst relations.
Before founding Hayflower Partners in 2018, Denise served as managing director of ICR’s Internet practice, where she played a key role in high-profile IPOs and investor relations programs for companies such as Criteo, KAYAK, Pandora, and Zillow. Her extensive experience also includes positions as a sell-side financial analyst where she led internet equity research at W.R. Hambrecht and A.G. Edwards, and as an industry analyst at Gartner, specializing in interactive advertising technologies.
Denise maintains an active role in the National Investor Relations Institute (NIRI), serving on NIRI’s Senior Roundtable since 2023 and the 2024 Body of Knowledge Committee, demonstrating her commitment to thought leadership and professional development in the field of investor relations.
To learn more about Denise and her work, connect with her on LinkedIn or via email.
Alex joined Hayflower Partners in 2020. He is responsible for strategic communications and investor relations and leads Hayflower’s Environmental, Social, and Governance (ESG) practice. He previously spent 10 years focused on the information and financial technology sectors as a public and private equity research analyst. At PRIMECAP, an independent investment management company, he was a Vice President covering the technology sector. He was previously an Associate at Silver Lake Partners, a global technology-focused private equity firm. Alex began his career in the investment banking division of UBS. Alex holds the FSA Credential, indicating his expertise in the materiality of ESG information for corporate performance and investment analysis as defined by the Sustainability Accounting Standards Board (SASB). He also received his MBA from the Stanford Graduate School of Business.
More information about Alex can be found on LinkedIn or by contacting him via email at [email protected].